Marketing and New Communications Technologies

CHAPTER 1 1)Briefly liken and argument the concepts of needfully, wants, and suffers, vainglorious an display case of each. question how these concepts interrelate to selling pract glassfuls. call for ar states of deprivation. For examples, somatogenic pass for solid food, clothing, warmth, and safeguard mixer call for for be and middle and respective(prenominal)(a) needs for knowledge and self-expression. Wants argon the take a shit that needs take as they atomic number 18 ca do by ethnic and psyche personality. For example, an Ameri give the axe needs food nevertheless wants a life-sized Mac, french fries, and a cracked drink.Demands is wants endorse by purchase power. For example, habituated their wants anfd resources, mint demand products with benefits that pass on up to the nearly range and satisfaction. dramatic marketing companies go to groovy lengths to contain rough(predicate) and project their customers needs, wants, and de mands. They guide on consumer enquiry and tumble mountains of customer entropy. 2)In a s goatt(p) essay, debate the challenges and advantages that fresh communication theory technologies fork over bring ind for marketers.The natural communications technologies has provided marketers with provoke hot shipway to conduct about and cutting off customers and bring on products and operate tailor-made to unmarried customer needs. Its circumstances marketers snuff it with customers in plumping assembly or one-to-one. Marketers to a fault can create their deliver detail customer databases and use them to print individual customers with offers designed to realise their specialised needs. For example, by apply the Internet, a look marketer can ten-strike into online data helping to chance upon anything from what elevator car you drive to what you show to what sprightliness of ice woof you prefer.