Environmental Degradation In Rural Bangladesh Environmental Sciences Essay

IntroductionToday, as people in developed states by and large enjoy a high criterion of life, at the other terminal of the spectrum, the hapless in developing states are fighting to do ends meet. 22 % of the population in developing states live on less than $ 1.25 day-to-day and 75 % of these people live in rural countries ( The World Bank, 2012 ) . This group of rural hapless are the greatest victims of environment debasement. In this essay, by looking at the instance survey of Bangladesh, we will acquire a deeper penetration into why the hapless puts great force per unit area on the environment. In bend, we will bring out why environmental debasement affects the hapless most badly ensuing in the support of environmental debasement. Thereafter, we will research some possible steps to assist developing counties like Bangladesh to interrupt out from the barbarous rhythm of poorness and environmental debasement.Environmental effects of poornessAlthough bulk of research workers have att ributed poorness as a cardinal factor for doing environmental debasement, we have to observe that other factors such as net income motivations, and institutional failures are besides responsible for environmental debasement. Nevertheless unlike other factors, poorness and environmental debasement portions a alone relationship that causes them to reenforce each other in a barbarous rhythm. We would first look at how poverty causes environmental debasement. In Bangladesh more than 40 % of the population lives below the international poorness line and are vulnerable to nutrient insecurity and natural catastrophe ( Aid Effectiveness, 2009 ) . 85 % belong to the rural hapless ( Drakenberg, 2006 ) . Bangladesh faces a series of environmental jobs including deforestation, land debasement, air pollution, H2O deficit and taint, every bit good as loss of biodiversity. The hapless drama a critical function in act uponing these facets of environmental debasement. First, poorness leads to deforestation. The bing natural woods in Bangladesh are diminishing at a rate changing from 2.1 % /year to 3.3 % /year ( Rahman, 2012 ) . This is due to development of forest resources for commercial logging, fuel wood aggregation every bit good as agricultural land enlargement. Commercial logging provides a feasible income for the hapless as the timber logs could be sold for hard currency. This pecuniary benefit could promote more trees to be felled ensuing in unsustainable deforestation. Bangladesh has a high birthrate rate, due to want for more kids to assist in the Fieldss and for societal support in old age. The turning population requires more trees would hold to be felled to supply fuel for their cookery demands. There will besides be a demand to increase nutrient production for the larger population doing big piece of lands of forest to be cleared and converted into agricultural land for turning of harvests. Deforestation, with loss of forest screen i s responsible for dirt eroding and loss of fertile top dirt decreases agricultural productiveness. Second, poorness contributes to set down debasement. Land debasement arises due to dirty exhaustion, salinization and desertification. Similarly, due to population growing with poorness, multiple cropping with a shorter fallow period was done to increase nutrient supply. To increase land productiveness, husbandmans use fertilisers, pesticides and weedkillers to a great extent. These methods of intensive land usage may be effectual in increasing agricultural end product in the short term. However in the long tally the dirt would bit by bit lose its foods, land is degraded and desertification creeps in. Though irrigation is helpful in guaranting stable H2O supply for harvests all twelvemonth unit of ammunition, mismanaged irrigation due to miss of cognition of rural husbandmans could ensue in contrary osmosis and accretion of salt ( Duraiappah, 1996 ) . This causes a recoil and dirt productiveness beads. Third, poorness affects H2O resource. Irrigation reduces land H2O which may ensue in a H2O deficit if there is deficient H2O for the big rural population. In the north-western portion of Bangladesh, aquifer degree of land H2O was lowered when extraction of land H2O for irrigation is non adequately recharged and coupled with high rate of vaporization ( Mahbuba Nasreen, 2006 ) . Furthermore, Bangladesh faces job of H2O taint due to fertilisers and pesticide run-off from the farming areas. In 2002, more than the 65 % of the state ‘s population were at hazard of arsenic toxic condition. 61 of the 64 territories had arsenic degrees which were found to be above the national recognized criterion of 0.05 mg/litre ( Mahbuba Nasreen, 2006 ) . Last, poorness contributes to air pollution. The hapless depend on biomass and firewood for fuel. The combustion of these fuels degrades the air quality and can do respiratory jobs. Although there are utility fuels which are less harmful to the environment, the hapless have yet to derive entree to them and may non be able to afford. Furthermore, due to a deficiency of instruction, the rural hapless may non hold the cognition on how to protect their life environment. They extract more resources from the wood to run into the demands of the turning population, non taking into consideration the outwardness cost of resource loss since entree to the wood is free and unrestricted. To them, the immediate demands are of precedence and they do n't be given to be after far for the hereafter due to the uncertainnesss of life. As a consequence, the hapless have no scruples about the unsustainable land usage patterns and deficiency vision for long-run optimum resource direction. This mentality is damaging to the long term sustainability of environmental resources and unplanned usage of resources is likely to ensue in environment debasement. The mentality of the hapless has led to loss of biodiversity where vegetation and zoology every bit good as wetlands are overuse. In Bangladesh, inland and coastal gaining control piscarie s have declined and about 30 % of inland fish species have become endangered ( Drakenberg, 2006 ) .Environmental debasement reinforce poornessFirst, the rural hapless are most vulnerable to environmental debasement because they rely to a great extent on the delicate natural resources for their day-to-day life. 55 % of rural adult females work as husbandmans in the field, and they rely on the environment for fuel wood, nutrient and H2O. Desertification is damaging to the hapless as it affects their supply of basic demands from forest resources. Over extraction of H2O for irrigation leads to take downing of land H2O degree and H2O becomes salinized, doing a terrible deficit of imbibing water.In Bangladesh, rural adult females are responsible for roll uping fuel wood, H2O and nutrient for household ingestion from wood. Deforestation and H2O deficit causes shrink in nutrient and H2O handiness and adult females have to work harder and travel further to seek for resources. This digesting undertaking is demanding on their wellness and scarceness of nutrient could take to malnutrition ( Jahan, 2008 ) . The hapless being reliant on natural resources for basic demands and agricultural land for nutrient, is offered barely any nutrient security due to the delicate nature of the natural environment. When their agricultural land becomes less fertile due unachievable land usage patterns, the household ‘s income is drastically reduced ; the hapless remain in their barbarous rhythm of poorness and their basic demands and nutrition could be compromised. Similarly near the coastal countries, the hapless rely on wetlands for gaining control piscary as their chief beginning of nutrient and income. With the devastation of wetlands for transition to shrimp cultivation country, it drastically reduces the vulnerable nutrient supply of the hapless and increased salt over coastal land endangers their wellness. Second, environmental debasement affects the hapless most badly as they are the group that continues to populate in topographic points confronting land debasement as these polluted countries are cheaper to populate in. Bing unable to afford to travel to a better land, the hapless are exposed to Arsenic pollution from contaminated H2O beginnings ( Mahbuba Nasreen, 2006 ) . The World Health Organization ( WHO ) estimated that, 37 million people in developing states suffer chronic toxic condition due to exposure to toxic pesticides from working in Fieldss that use chemical fertilisers and pesticides extensively ( Jahan, 2008 ) . The hapless besides have to do make with cheaper beginning of fuel for cookery and warming. Burning fuel wood and droppings causes respiratory infections impacting adult females and kids, doing child mortality.Barbarous rhythm of poorness and environment debasementBeginning: Poverty and environment, 2000, Figure 9.2 Vicious Cycle of Poverty and Environment Degra dation in Developing States, pp. 201. As seen in the context of Bangladesh, husbandmans distressed by population growing and increasing poorness overexploit natural resources and widen cropping onto delicate fringy lands which consequences in a loss of sustainability and environmental debasement. Decline in agricultural productiveness on debauched lands so triggers poverty which in bend forced many husbandmans to go on degrading their land farther to pull out subsistence end product ( Duraiappah, 1996 ) . Overtime, this phenomenon creates the ‘vicious circle ‘ between poorness and environmental debasement as seen in the diagram above. Urbanization further aggregative environmental debasement and worsen life of the rural hapless. Government may apportion more financess to back up the turning industry of technology, electronics and information engineering which would bring forth more income for the economic system ( United Nations ESCAP, 2010 ) . Conversely, the agribusiness sector would have less financess and work force is reduced with immature work forces traveling to work in urban countries. This leaves behind the aged and adult females to pull off the fringy agricultural lands. Urbanization causes air pollution from vehicular and industrial emanations, loss of biodiversity from human intervention to natural home grounds and deforestation which contributes to planetary heating. The hapless at the having terminal become victims to these jobs. In many developing states, authoritiess by and large do non turn to the sustainability issues if there is small public force per unit area and they find no political wagess in heightening environmental quality. Nevertheless for developing states to accomplish environmental sustainability, support from the authorities is decidedly indispensable. As highlighted, the hapless are the biggest victims of environmental debasement ; conversely poorness can worsen ecological jobs. To guarantee long term environmental sustainability, possible steps needs to aim poverty relief and environmental direction.Possible steps to accomplish sustainable developmentBeginning: National sustainable development scheme, 2008, Figure 3.1 conventional representation of the vision, strategic precedence countries and cross-cutting countries, pp. 6. In 2008, Bangladesh ‘s authorities came out with a national sustainable development scheme ( NSDS ) to steer the state towards relieving poorness and environmental jobs. As shown in the tabular array above, the scheme aims to accomplish sustainable development by guaranting sustainable economic growing, agricultural and rural development, societal security and environment direction ( DOE, 2008 ) . Having sustainable economic growing means to speed up growing while guaranting environmental sustainability. Bangladesh strives to guarantee economic growing with higher private investing, increased influx of FDIs and effectual trade policies ( DOE, 2008 ) . It includes the agricultural sectors in the economic advancement by supplying them with electricity, roads, and telecommunications to better connectivity with urban countries. One possible way for sustainable economic growing is to advance investing in renewable energy beginnings such as solar energy, weave energy and hydroelectricity. Bangladesh has abundant sunlight twelvemonth unit of ammunition, air current and high energy moving ridges ; this can bring forth net incomes and cut down air pollution from fuel combustion ( M. S. Islam, 2011 ) . Agricultural and rural development steps guarantee nutrient security for the turning population without doing environment debasement. Crop productiveness can be increase with agriculture variegation and improved engineerings. To cut down trust on irrigation and lower hazard of salinization, storage of surface H2O is enhanced and rainwater harnessed. To forestall omission of marine piscaries resource, fishing is regulated avoid over development. To heighten forest biodiversity, forest protected country could be extended and rural folks could be educated with cognition on sustainable resource usage ( DOE, 2008 ) . Social security is achieved with sanitation, shelter and authorization through instruction. It involves proviso of lodging installations, clean imbibing H2O, electricity, medical services and guaranting nutrient security for all ( DOE, 2008 ) . Additionally, primary and secondary instruction is made available and compulsory for all, enabling authorization of the hapless. Environment direction protects the environment and its resources. To pull off H2O deficit and taint, H2O preservation is encouraged and pollution beginnings are identified and managed. Loss of biodiversity is addressed by supervising unsustainable ingestion of biological resources. Besides, scientific and traditional cognition are to be integrated to efficaciously conserve the ecosystem. Most significantly, environmental sustainability considerations need to be integrated in policies refering forest, H2O, land, agribusiness, industry and energy ( DOE, 2008 ) .DecisionAs discussed, poorness and environmental debasement has close interlinks and reenforce each other. Poverty is a cardinal lending factor to assorted environmental jobs of deforestation, land debasement, air and H2O pollution, and loss of biodiversity. Consequently, environmental debasement has the greatest impact on the hapless, doing them to be of all time more vulnerable and holding to further degrade the environment to run into their basic demands and guarantee endurance. To accomplish sustainable development in developing states like Bangladesh, possible steps would hold to aim both poverty relief and environmental sustainability. Likewise these steps would work best if backed by strong authorities support and decently planed and organized. Bangladesh ‘s detailed NSDS shows a strong committedness to work out environmental issues and guarantee a better criterion of life for current and future coevals. However, it is still excessively early to find the effectivity of the schemes ; clip will state if Bangladesh is able to interrupt free from the barbarous rhythm of poorness and environmental debasement.

Critical Reflection

Reflection is one of the most important parts of any forms of learning, and is a great tool to be used to allow for greater learning. Reflection whether being a student at primary school, a university student or a member of the workforce has an effect on constructing knowledge about a person and the world around them. It is a vital part of any learning experience and will form the backbone in the transformation from study to application in a field. Reflection can be defined as ‘taking a look back’ on experiences in most contexts, and looking back at the experience analysing and learning from it so therefore ‘constructing the knowledge’ and making the person more knowledgeable and informed. Critical Reflection is â€Å"the process of analysing, reconsidering and questioning experiences within a broad context of issues (e. g. , issues related to social justice, curriculum development, learning theories, politics, culture, or use of technology). [(Wertenbroch & Nabeth, 2000)] People learn by engaging in experiences that allow them utilise their senses and interact with a subject matter. In addition to this interaction, reflection allows for one to link a recent experience with an interrelated mental experience which allows for the development of ‘higher order thinking skills’. [Dewey (1933)] Many philosophers consider Dewey the contemporary inventor of reflection, as most of his ideas stem f rom those of many famous philosophers from the likes of Aristotle, Confucius and Plato.  Read also Critical appreciation of the poem â€Å"Old Ladies’ Home†. Critical Reflection In an article by Jack Mezirow (‘How Critical Reflection triggers Transformative Learning’) he states that â€Å"Critical reflection involves a critique of the presuppositions on which our beliefs have been built. Learning may be defined as ‘the process of making a new or revised interpretation of the meaning of an experience, which guides subsequent understanding, appreciation and action’. He implies by this statement that not just having an experience will somebody just learn from that but also reflecting on the experience and appreciating and understanding the experience in order to reap the full benefits of learning it. (Murray, Kujundzic, 2005) define four activities that are central to critical reflection. These are oâ€Å"Assumption analysis† – This is step number one and involves a person to think in such a way that it challenges how they perceive certain cultural and social values and practices in order to see here impact on their daily lives oâ€Å"Contextual awareness† – Which highlights the social and personal significance of historic and cultural contexts. oâ€Å"Imaginative speculation† – Thinking of other ways to go about usual practices to challenge the current ways of knowledge. oâ€Å"Reflective scepticism† – The interaction of all of the three above mentioned activities, and the ability to think about the subject at hand in order to determine an action or viability of a matter.

Reflective writing †personal view Essay

There are many learning theories, each of them emphasizing various aspects of the teaching and learning process. I support the claim that adult learning should be looked at as a distinct style of learning and is unique to that of child and adolescence learning. Adults bring their life experiences into the classroom. They bring past knowledge as well as past biases and beliefs. Adult students want to be acknowledged as adults. They need to be actively involved in determining how and what they will learn, and they need active rather than passive learning experiences. Many adults are stressed from their daily lives responsibilities when they arrive for class and need a style of teaching that is creative, alive and humorous to hold their attention. Adult educators must produce learning environments in which all learners can feel they are accomplishing something or benefiting some how. The types of benefits and interpretation of accomplishment can vary depending on a person’s socio-economic background, culture, and situation in life, age or a variety of other variables. Whether or not a learning experience is successful will depend on the adult educator’s ability to understand the differences in people. Equally important is the personal experiences the educator has with a variety of participants and their characteristics. No one theory will fit every learning situation. There is an exception to every rule. There are, however, two theories that I feel closely supports my line of reasoning. First is Knowles’ theory of andragogy. Andragogy makes the following assumptions about the design of learning: (1) Adults need to know why they need to learn something (2) Adults need to learn experientially, (3) Adults approach learning as problem-solving, and (4) Adults learn best when the topic is of immediate value (Knowles, 1984). Knowles endeavored to develop a theory that was specific to adult learning. Knowles emphasizes that adults are self-directed and expect to take responsibility for decisions. Staff development programs must embrace this essential viewpoint (Knowles, 1984). Therefore, in following the theory of andragogy a successful staff development program would focus on the way the information was being taught and less on the information’s content. The program would concentrate on creativity, hands-on coursework, role-playing and individualized needs (Knowles, 1984). Second is Characteristics of Adult Learners (CAL) by P. Cross As found in this weeks reading material the CAL model joins together other adult learning theories such as andragogy, experimental learning and lifespan psychology. CAL consists of two classes of variables: personal characteristics and situational characteristics. Personal characteristics include: aging, life phases, and developmental stages. The three dimensions take on different roles depending on the point a person is in their life. Situational characteristics consist of the circumstances encompassing the students learning experience. These circumstances could be whether or not the person is going to school full-time or part-time, and perhaps the arrangement of their schedule. Despite their situation an adult learner will augment their effort when motivated by a need, a benefit, or a desire to learn. The experiences in which the learner will participate must be significant and meaningful to him or her in order to build incentive. Adult learners learn at different rates and in various ways. Their abilities can vary depending on their educational level, intellectual ability, personality and learning styles. In concluding I want to reiterate that I maintain adult learning should be looked at as a distinct style of learning. It is unique and should be studied separate to that of child and adolescence learning. Children learners are as a blank slate. Adult learners are entering the classroom with a mountain of issues surrounding their need or desire to learn. These situations must be addressed if we are to achieve success in holding the  interest of the adult learner. Adult learners need to be involved in active learning. The reason the adult learner has entered the classroom also needs to be addressed. The typical adult learner seeks out an education for a reason. The reason can be self-improvement, job enhancement, or quest for more income. It may be self-fulfillment, maintaining culture status, society status or a whole slew of other reasons. My point is, adults who pursue further education have a mission to fulfill. The need may be personal or secular. Knowles,M. (1984). The Adult Learner: A Neglected Species (3rd Ed.). Houston, TX: Gulf Publishing.

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Introduce wordMicrobreweries from Pacific Northwest and Alaska - Essay Example After this deregulation, the area witnessed a sudden rise in the number of microbreweries largely due to the related profitability and comparatively lower investment to start the business. In the U.S, the term microbrewery is used to refer to a beer production unit that produces < 15000 barrels/annum (Bamforth n.p.). A rapid growth in the establishment of new microbreweries is evident in Alaska and places to drink by the name of brewpubs are rapidly emerging which can provide up to 36oz/day to an average customer. During recent times, microbrewers have teamed up to form guilds that work collectively for the betterment of the microbrewers as a whole. The â€Å"Brewers guild of Alaska† is one such body which aims to strengthen networking base for brewers and suppliers, retailers and various others. The purpose of such bodies is to safeguard the interests of microbrewers who in majority of cases work independently of one

Green Pastures Essay Example | Topics and Well Written Essays - 500 words - 15

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Review of Upton Sinclair's The Jungle Essay Example | Topics and Well Written Essays - 500 words

Review of Upton Sinclair's The Jungle - Essay Example Multiple jobs, and long hours "And, for this, at the end of the week, he will carry home three dollars to his family, being his pay at the rate of five cents per hour-just about his proper share of the million and three quarters of children who are now engaged in earning their livings in the United States." (85). His wife and children are forced to find jobs of their own. They continue to barely survive. These initial American experiences take their toll on the Rudkus family, and they lose the hope they brought with them from Lithuania. Jurgis and his family learn that hard way that justice dos not exist in a capitalist society where only corruption is rewarded. The trials of the Rudkus family continue. Jurgis is injured at his work and is forced to spend two months healing. When he returns to work he has been replaced and finds work at a glue factory. Bills continues to pile up, his wife is expecting another child, and he to drinks. The family continues to spiral into poverty as Jur gis learns that his wife was forced to sleep with her boss. This symbolizes and demonstrates Sinclair sole message with in the novel - corrupt and merciless capitalists are screwing over immigrant families. Jurgis seeks his revenge an confronts the man who raped his wife.

Social costs Essay Example | Topics and Well Written Essays - 250 words

Social costs - Essay Example ce, the long-term unemployed people in these countries become discouraged and exit the labor force market prematurely instead of continuing to search for the jobs that have evaded them for a long while (Junankar, 2009). This is mainly likely for the older generation who are unemployed because they take quite longer to get jobs.   Most persons in these countries who have been unemployed suffer certain erosion in their acquired job skills since they haven’t been applying them. This is apparently a much bigger social problem for the individuals who have been out of employment for a long time. The erosion is even worse for individuals with skills in specific fields which change more rapidly (Junankar, 2009). Much unemployment also involves a waste of time as well as the country’s productivity.   The most noticeable difference in social costs of unemployment in the USA and Canada is in health care. Canadas healthcare performance is of higher quality on most factors than in the USA. Additionally, healthcare attention is universal for all Canadians. In the United States, the complaint is that most people are uninsured; therefore, do not have access to most basic health care amenities which Canadians are entitled to. This creates a burden on the emergency chamber services in the States which in turn increases healthcare costs significantly (Junankar,

Surveillance Security research assingment Essay

Surveillance Security research assingment - Essay Example Introduction In this global technological evolution of information systems, every organization protects the network by firewalls, intrusion detection systems and other dedicated hardware. The widespread implementation of these network defense equipments facilitated the organizations to be more secure. However, the other side of the picture demonstrates that it has also maximized opportunities for hackers to breach in the systems. Security is essential part of any computer network that is operational. Security measures are mandatory as ‘www.businessdictionary.com’ covers the basics and states it as â€Å"Prevention of and protection against assault, damage, fire, fraud, invasion of privacy, theft, unlawful entry, and other such occurrences caused by deliberate action†. Another definition in the context of network security stated as â€Å"Network security covers such issues as network communication privacy, information confidentiality and integrity over network, co ntrolled access to restricted network domains and sensitive information, and using the public network, such as Internet, for private communications †. Organizations spend enormous funds only for implementing advanced security devices and security applications The reason for doing large investments in order to protect networks is understandable as the impacts of security breaches are also equivalent. Security breaches related to data theft, hacking, unauthorized access etc. impacts on organizations reputation in the market as customer data is exposed to hackers, who can use it for many purposes for financial gain. Likewise, this will also lead in severe revenue loss. The current network of 1-Click Mobile Phones Ltd has only a firewall to combat all the threats. No internal access policies are implemented, no advanced security appliances are present, and no surveillance security framework is implemented. 1-Click Mobile Phones Ltd has recognized the importance of securing the net work and hence decided to equip the network with a surveillance security cameras and biometrics, advanced security appliances, wireless security and internal access policies. The objectives of this report are to identify and prevent Unauthorized Access, Monitoring Employee activities by surveillance, Monitoring critical server, database and equipments by surveillance and Preventing Wireless access. Although, advanced firewalls support packet-filtering technology to analyze every packet before granting access. Moreover, ‘computer security incident response teams’ are deployed to perform recovery whenever an incident generates on the network. Physical Infrastructure Policy The physical infrastructure policy will add surveillance security to the current network. There are no definitions available for video surveillance security apart from this one that states it, as â€Å"Intelligent Video Solution is a system of hardware and software that aids the security executives in performing their daily tasks. An intelligent video solution can be from a single manufacturer or it can be a compilation of components (both hardware and software) from a variety of manufacturers. The net end result is that it is the sum of all of its parts performing the tasks they were designed to do† (Elliott 2010). For the current network of 1-Click Mobile Phones Ltd, a cost effective network video recording surveillance solution s required. The ‘VS-8024 VioStor NVR (Network Video Recorder)’ will fulfill all the requirements of the network as it

Letter Requesting university to allow the reenrolment of the student Essay

Letter Requesting university to allow the reenrolment of the student who has failed the subject twice - Essay Example The only excuse for me is that there are great differences between educational standards of two counties and organization of the education process. During the first year of study, things were really different for me: I was deprived friends and family support. I had no one to give a piece of advice and emotionally support me. Within my class, I did not have a true friend to analyze and compare my educational progress and achievements. My life resembled a snow ball: one problem caused another problem, etc. It seemed reasonable to expect that there would be cross-cultural differences in homework preferences similar to learning style preferences. But I learnt the same way as I had taught it in my native country. I am grateful to Professor Antony who directs and supports me in my professional growth and career development. Professor Antony advised me to work with a construction company as an architect in order to improve my academic results and skills. On holidays, I went back to my home country, India, and worked under an architect office for two months. During this period, I worked hard on my weak areas due to which I was facing academic difficulties. I understand that there is growing need for highly trained staff specialists, as well as for architects to coordinate the work and construction projects. I am very serious about my career and this year is crucial and precious time for me. I ask you for a chance to continue education and develop strong personal skills and values important in my profession. Every vocation has its peculiar satisfactions and frustrations, when considered from the viewpoint of routines and rewards. If you give me a chance to re-enrol, I will take into account all my weak areas and previous problems: 1) my attendance is going to be 100%; 2) at least a week before or 4 days before, I will complete my submissions and show them to the tutor for his review; 3) as I already mentioned, I have worked on my weaknesses so I will not have any difficulties during this course; 4) by now, I am very comfortable with Australian cultural environment, and therefore will be making more friends within a class with whom I can compare my work and progress; 5) instead of working at home for my submissions, I will work on studio or cad so I can mix with other students and can compare my progress. In order to meet the challenge, it is important to compare your progress with other students. This plan will come true only if I could get your support at this last year of my studies. If still I find I am not suitable for this course I will withdraw from the course myself. From time to time, all of us have some difficulties and problems in our life and we really need a helping hand to solve these issues. In difficult life situation, every person needs a chance to prove his professional and personal strengths. This year was a real trial for me, but I achieved personal and professional growth. Please re-enrol me to prove I am a worthy student of the University. Please give me a helping hand at this difficult period in my

Ethics in Conducting Research Paper Example | Topics and Well Written Essays - 2000 words

Ethics in Conducting - Research Paper Example The term ethics simply referred to the behaviour and moral conducts of any person. Generally, when the people talk about ethics, everyone think that, differentiation between the right and wrong is called ethics. This definition is right up to some level, but it does not include other necessary elements those are necessary to fulfil the ethical requirements. If you are going to write any of the literature review or any other research paper, then there are many ethical requirements that should be considered for quality paper. For better understanding, some of the necessary elements for conducting ethical research are mentioned below separately. Originality of the material is the main element of any research paper. For this purpose, the main ethical requirement is that, your material should be original and based upon on your own research and work. You are not allowed to use the technique of plagiarism in your research work. The term plagiarism is generally referred to the situation of taking the credit of some other’s work. For example, you want to address the audience through your research paper, but you use the information that is based on some other’s work, then this act is treated unethical by every mean. You are not allowed to use the technique of copy and paste with your work. That does not mean that you cannot refer to someone else work. You can use other’s work to gain the ideas or improving your own work. In some research papers, you are also not allowed to copy the ideas of others, but it is only in some extreme cases. As it is mentioned above that the research papers are referred to valid source of information. So â€Å"honesty† is also treated as a major element of ethical factors. For example, you are going to make a research paper on some scientific research then you must ensure that you are honest gathering all scientific information

Using a simple supply and demand framework, analyse the potential Essay

Using a simple supply and demand framework, analyse the potential factors that impact on the price of crude oil in both the short- and long-run - Essay Example Obviously, from the graphical illustration, more is supplied while prices are higher than when they are low. Looking at the demand curve, on the other hand, while prices are high at p1, then quantity demanded is low at Q1. This is unlike the case where prices are lower at p2*, at which the quantity demanded rises to Q2. (investopedia.com, 2011) Some of demand factors as well as supply may have an impact in the short-term while others will be experienced over the long-term. The latest oil price shock has been majorly attached to the demand factors as the driving force especially between the year 2004 and 2008. (Hamilton, 2008) In the short-run there are two experiences that are evident; higher demand levels and an inelastic supply curve. This in turn causes a price upsurge as far as oil is concerned. The reasoning behind this is that as demand escalates, a decline in the stocks of oil is experienced worldwide, in all main oil refineries in the globe. The prices of oil are then forced upwards. This gives a message to the suppliers of oil in the globe to grow their production. However, a hindrance arises since it is not possible to make some extra stock supplies in the short-run. Thus, there will be an escalation of prices as demand shifts against an inelastic supply in the short-run. As one can observe from the following graph, in the short-run some factors of supply can be varied and this leads to an increase in quantity of oil supplied. However, some of the factors that can lead to a further increase are not varied in the short-run, which causes a totally inelastic supply curve at a given point. For a better illustration to this theory, the graph below is of great essence; Demand of oil may shift (increase) from D1 to D2 and then to D3. At the same time, prices may remain at P1 due to the fact that there is enough supply until a certain point where

Environmental Analysis Paper Essay Example for Free

Environmental Analysis Paper Essay Hospitality is one of those lines of business paths that are widespread. In Australia, Brisbane hotel provides a broad assortment of properties-budget, trade, tourist, lavishness, bed and breakfasts and apartments lodging. Moreover, Holiday City Brisbane hotels offer comfort, excellence and enormous worth for the money, perfect for leisure time and commerce travelers. This paper seeks to examine the environmental analysis of Brisbane hotel in Australia. (Higham, 2005, p. 98) 1. Industry Analysis On the foundation analysis unaccompanied, Brisbane market appears to be a suitable market for an augment in lodging supply. On the other hand there are a number of other considerations such as access to capital, augmented building and labour outlay. (Addis, 2006, p. 103) Brisbane is situated on the eastern coast; it is the capital of Queensland-Australia’s head of state tourist area. It is Australia’ best ever growing city region in South East Queensland and occupies 1,140 square kilometers. (King, 1997, p. 88) For a property shareholder, a significant indicator of hotel viability will be value versus building cost. Hotel values have not kept rate with the enlargement in building costs. See more: how to write an analysis of a research paper Hotel values sky rocketed in 1997 before moribund to a cyclical low of $161K per room in 2001. Building costs on the other hand have augmented each year, moribund only marginally in 2001 in reaction to the worldwide financial downturn. (Garling, 1991, p. 100) The low point of hotel values were 62 per cent of building costs and even as they have augmented by around 10 per cent per annum over the last five years double the rate of building costs, the expansion gap is still 20 per cent at present. This gap will differ across the cities of Australia. (Kohen, 1995, p. 90) The porter’s five forces model is a straightforward tool that supports premeditated understanding where authority lies in an industry situation. It also helps to comprehend both the strength of Brisbane existing cutthroat position, and the potency of a position Brisbane is in search to move into. Regardless of the fact that the five force structure focuses on commerce concerns rather than community policy, it also emphasizes comprehensive rivalry for value to a certain extent than just competition amongst existing rivals. (Freeland, 1968, p. 115) The innovative cutthroat forces model as projected by Porter acknowledged five forces which would impact on an organization’s performance in a cutthroat market. These include the following: (Swaffer, 2002, p. 102) i) The Degree of Rivalry The degree of rivalry, which is the most noticeable of the five forces in the hotel industry, helps decide the extent to which the value fashioned by a business will be dissolute through head to head contest. (Cunill, 2006, p. 78) Perth has overtaken Brisbane as Australia’s number one hotel bazaar after having strengthened its bazaar leader position all through each quarter during 2007 to record the uppermost Revenue Per Available Room (RevPAR) expansion, highest ADR expansion and uppermost tenancy result (82. 5%) for the full year. (Richards, 2006, p. 120) Hotel section analysis in the three main markets of Sydney, Melbourne and Brisbane reveal that 5-star hotels are driving the sturdy bazaar performance. All the three cities recorded twofold figure RevPAR expansion during 2007 which is higher than the lower-tier segments. (Jamieson, 2006, p. 115) ii) The Threat of Entry Both the prospective and obtainable competitors influence standard business productivity. The threat of new entrants is frequently based on the bazaar entry barriers. They can take varied forms and are used to avert an influx of firms into a business at any time profits attuned for the cost of capital goes up above zero. (Higham, 2005, p. 104) The most widespread forms of entry barriers include: economies of scale, cost of entrance such as investment into expertise; distribution channels such as ease of admission for competitors; cost compensation not connected to the size of the corporation and government legislation. (Swaffer, 2002, p. 105) In a cutthroat market, all firms fabricate a standardized product. This means the goods presented by a variety of sellers are mainly identical. Since competition is based exclusively on the price, and the merchandise is homogenous, it then follows that buyers will buy from whoever’s product is cheapest, and this is also applicable in the hotel industry in the sense that tourist will choose to check inn to a hotel which they are comfortable with the price; therefore each producers is requisite to take up the least-cost method of fabrication and all surplus profits and losses will in the long run be abolished by entrance to, or exit from the business. (Addis, 2006, p. 108) Australia is in threat of becoming a lattice exporter of tourists in 2008 as strong expansion in outbound travel outpaces inbound tourist arrivals. The recently released Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures data reveals that arrivals have exposed some revival in the primary two months of 2008 (up 1. 7%), outbound travel has augmented by a staggering 14. 5%. (King, 1997, p. 94) The major competitor of Brisbane hotel is Sydney. However this was in the past. Sydney attracts a broad range of commerce events, and these proceedings tend to be larger than regular. Whereas the National Business Events Study (NBES) establish that New South Wales hosted 27 percent of the entire meetings in Australia in 2003, this represented 40 percent of the entire delegates. In terms of standard occasion size, Sydney hosted the biggest proceedings (roughly 162 delegates per event), followed by the Gold Coast (102), Melbourne (96), Adelaide (92), the ACT (89) and Perth (80). (Jamieson, 2006, p. 123) Nevertheless, this position is being windswept as other States are attracting an escalating percentage of intercontinental trade proceedings delegates. Queensland is to some extent differently positioned. Because of its chief coastal resort cities, it has key conference amenities at Cairns and the Gold Coast, as well as Brisbane. When these three locations are taken jointly, it reveals that in the mid-nineties they jointly held only about half as numerous meetings as Sydney. Ever since, their position has augmented considerably and in the epoch 2003-2005 they held about as several meetings as did Sydney. (Swaffer, 2002, p. 110) iii) The Threat of Substitutes A threat from substitutes exists if there are substitute products with inferior prices of improved performance parameters for the equivalent function. They could potentially draw a momentous proportion of bazaar volume and for this reason reduce the possible sales volume for existing troupe. This category also relates to balancing products. The threat of substitution is also influenced by switching costs such as retraining, retooling and redesigning that are incurred when a consumer switches to a dissimilar kind of product or service. (Higham, 2005, p. 111) Brisbane hotel faces the barricade of cost of setting up such as renting or owning building and licensing faced by new-fangled entrant. Even though firms in a monopolistically cutthroat market do face a low barrier to entry, the firms vend differentiated products, therefore causing new-fangled firms harder to be recognized. For example; Pier Nine Oyster Bar and Seafood Gril in Brisbane is a well-liked seafood restaurant. It then follows that a new seafood restaurant may have intricacy attracting clientele because of Pier’s recognized reputation. (Addis, 2006, p. 114) iv) Buyer Power Buyer power is one of the two level forces that control the misappropriation of the value fashioned by Brisbane hotel industry. The most imperative determinants of buyer power are the size and the attention of clientele. Other factors are the degree to which the buyers are well-versed and the attention of the competitors. (Jamieson, 2006, p. 130) Brisbane hotels come in all the shapes and sizes one would expect from Australia’s third biggest city-the enormous names like Hilton, Marriott and Sheraton are all there, all along with loads of self-governing establishments which vary from extremely quirky to absolute dirty. Similar to any bed where you relax your head, you acquire what you disburse for. Moreover, at the cheaper end of the range, a flawlessly contented room in an essential visitor hotel in the heart of the city like the Nomads will place you back about $80 a night at reserve rates, whereas a two bedroom suite in the historical 5 star Conrad Treasury Casino will cost you roughly $220 if you are looking less than two weeks ahead-which is fairly of high-quality for a five star hotel. (King, 1997, p. 101) v) Supplier Power This is a reflect icon of the buyer power. As an end result, the examination of supplier power characteristically focuses primary on the relative size and attention of suppliers comparative to commerce involvement in the inputs supplied. (Garling, 1991, p. 107) The aptitude to charge clientele different prices in line with differenced in the value fashioned for each of those buyers more often than not indicates that the bazaar is characterized by high dealer power and at the same occasion by low buyer power. (Kohen, 1995, p. 97) Brisbane hotel is an outstanding example to other main hotel markets in the steady preamble of new supply, as opposed to gesticulate of new-fangled hotel developments flooding the bazaar once the market conditions become encouraging. A slow but stable flow of new stockpile goes a long way towards sustainably increasing the market without causing occupancies and revenues to fall. (Cunill, 2006, p. 91) 2. External Stakeholders and Broad Environment External stakeholders These encompass real land agents, state visitor offices, developers, financiers, body business service providers, hotels with a strata title attention and administration human rights brokers. (Swaffer, 2002, p. 118) The assortment of community schemes is echoed in the range of lawmaking schemes that subsist across Australia. One of the basic differences across jurisdictions is the terms and lawful jargon used to explain key features in Brisbane hotel. This difficulty poses realistic problems for stakeholders in general and for practitioners who are required to function athwart state boundaries. (King, 1997, p. 117) Broad Environment This consists of four significant factors such as current social forces, global economic forces, global political forces and technological innovations. (Garling, 1991, p. 114) i) Current social forces Given that travel was a requirement for numerous workers at the turn of the century, it then follows that homosexuality action in countryside contexts and urban public spaces was inextricably associated. The features of superior population areas, clear in Brisbane hotel and larger local areas were also noticeable in lesser urban settlements. (Higham, 2005, p. 116) ii) Global economic forces Australia’s four principal city lodging markets enjoyed a record year of tenancy levels in 2007, with the outlook for 2008 being evenly as optimistic in spite of far from ideal national and worldwide market circumstances. (Kohen, 1995, p. 101) Australia Bureau of statistics (ABS) data released for the full year 2007 shows that for the initial time the internal city hotel bazaar of Brisbane has achieved tenancy levels over 80% averaged all through the year. This performance underscores Australia’s confrontation to the universal monetary slowdown as trade travel remains burly. High occupancies are also a side-effect of the capital boom, which is supporting Brisbane hotel markets as local centres for these resource-based state economies. (Addis, 2006, p. 122) With continuous expansion in accommodation demand, thanks to affluent economic environment and sturdy market essentials, Australia’s chief city markets of Brisbane will see occupancies linger high and proceeds increase. (Garling, 1991, p. 119) The majority multicultural cities are Melbourne and Sydney. Both cities are well-known for the diversity and quality of universal foods available in their many restaurants, and Melbourne particularly promoted itself as a hub for the arts therefore posing a threat for Brisbane hotel in Australia. (Jamieson, 2006, p. 134) iii) Technological innovations True commerce innovation does take place through a variety of mechanisms such as commerce strategy, organization practices, procedure alteration, and assets investment in new-fangled plant and equipment. To be familiar with this, the Australian Bureau of Statistics (ABS) by now has events of technological innovation. (Cunill, 2006, p. 103) iv) Global political forces The worldwide hotel business recorded optimistic growth in standard daily rate and proceeds per obtainable room for the month of July 2008; this is according to the statistics from Smith Travel Research (STR). Moreover, fashion hotels are an element of a speedy development in the market for lavishness recognized customer products. This was incorporated prior to the political situation that arose in Australia. (Higham, 2005, p. 121) 3. Factors that Influence the Sector’s demand and cost structures i) Technological innovation This has debatably been the leading factor in determining fiscal services of Brisbane hotel in the past two decades. Systems for dealing out, communicating and sturdy information are an indispensable element of the infrastructure sustaining fiscal activities. (Kohen, 1995, p. 112) Technology has connected markets around the globe and opened cross-border delivery of both wholesale and retail fiscal products. This has created a competitive advantage to Brisbane hotel in Australia. (Freeland, 1968, p. 119) ii) International Integration This has resulted prior to technological advances and as a result there has been a rising tendency towards international integration amongst financial markets. In numerous areas of the Australian bazaar, predominantly those connected with across-the-board funding, international markets have replaced home markets as the main source of finance. A result of globalization is that competition between fiscal service providers occurs internationally to a certain extent than at the state or local level. Globalization has spawned a production of institutional shareholders who control huge portfolios and have particular loyalty to products and state marketplace thus boosting Brisbane hotel financial status. (Swaffer, 2002, p. 125) iii) Changing customer needs Markets developments have also been fashioned by changing customer needs. In Australia, the most clear of these has been the enlargement of enforced superannuation and the accompanying enlargement in the finance administration business. This has resulted to Brisbane hotel modifying their products and services so as to satisfy the customer since the customer is the king. (Freeland, 1968, p. 121) iv) New Entrants These factors have encouraged new-fangled entrants and innovative ways of doing business. For instance, unlike a decade ago, hotels and construction societies are at present extremely aware of the competition that they face from securitizes. This has made Brisbane hotel and other industries formulate strategies of dealing with new entrants. (King, 1997, p. 126) 4. Strategic Issues facing Organizations in hotel sector i) Location Brisbane is a low-lying terrain mass positioned in a floodplain. Nevertheless, this has worked to the benefit of the hotel. Brisbane is located along the Brisbane River and is neighboring to the Great Dividing Range and the Moreton Bay. This has generated a lot of income since it serves as a tourist attraction base. (Garling, 1991, p. 122) ii) Climate Geologically, Brisbane hotel is situated contentedly in the State’s Southeast corner, at the oceanfront of the Pacific Ocean to the east. Because of this, it then follows that many inhabitants and vacationers from Melbourne and Sydney come over and expend winter in Brisbane thus boosting the hotel’s revenue. (Higham, 2005, p. 128) iii) Events and Festivals Several events and festivals have also boost up tourism in Brisbane hotel. For instance; Brisbane River Festival is usually held in the middle of September every year. In addition to this, Brisbane is becoming a well-liked sports destination in all of Australia and not just in Queensland. It has previously hosted the Commonwealth Games and Rugby World Cup and still hosted a number of events for the 2000 Sydney Olympic Games. This has generated a lot of income for the Brisbane hotel. Moreover, Brisbane is proposing to support and hold the 2024 Olympics. This will generate the country lots and lots of revenue. (Jamieson, 2006, p. 136) Conclusion The event trade in Australia continues to thrive and events are more and more viewed as vehicles for the facilitation of local growth. Regions may be fashioned for various reasons, counting economic purposes, and debatably such economic purpose will decide the most suitable set of local restrictions, the types of local organizations that will be established and the kinds of local policies and programs that will be implemented. Moreover, technological innovation, international integration, changing customer needs and new entrants have contributed towards the hotel formulating strategies in order to satisfy their customers and as a result Brisbane hotel has maintained a competitive edge thus earning profitable foreign exchange from the tourists.

The Death of Ivan Ilych and The Sun Also Rises Analysis

The Death of Ivan Ilych and The Sun Also Rises Analysis Lie The short story The Death of Ivan Ilych and the novel The Sun Also Rises have different from each other structure, scenery, and protagonists. The Death of Ivan Ilych is told by the author, omniscient. Per Kelly If there is no limit to what the narrator knows, if he can eavesdrop on the minds of characters and reveal their unspoken thoughts, we call him omniscient (xiv). In difference The Sun Also Rises is told by the protagonist. The narrator, limited omniscient, is the character of the novel and everything was shown based on his thoughts and views. The underline of each story is the lie and how it leads characters lives. In the story The Death of Ivan Ilych many lies have been accepted by characters as a truth. The lie starts from the begging of the story when Ivan Ilychs coworkers learned about his death. Their thoughts and actually pronounced words were complete opposites. Tolstoy states, receiving the news of Ivan Ilychs death the first thought of each of the gentlemen in the privet room was of changes and promotions (15). Tolstoy also exposes that the coworkers were acquaintances and so-called friends, but not true friends. Even the persons, who Ivan Ilych considered friends, had one thing in their mind how to benefit from his death. [T]he more intimate Ivan Ilychs acquaintances could not help thinking that they have to fulfill the very tiresome demands of propriety by attending the funeral service (Tolstoy 16). They were so fake friends that, the attending to the funeral had only far-sighted reasons. Ivan Ilychs life was full of lies and dishonesty. Everything started from his work and society that he was in. Throughout the story, Tolstoy shows how power and good connection help to get things that people are not qualified. [Ivan Ilych] set off for one of the provinces where, through his fathers influence, he had been attached to the Governor as an official for special services (Tolstoy 23). He started to act and do things that bring him good reputation and respect. Tolstoy affirms that [he] picked out the best circle of legal gentlemen and wealthy gentry living in the town (25). His life started to be just show off and every action was done for societies reaction, even getting married and having a family. To say that Ivan Ilych married because his social he fell in love with Praskovya Fedorovna would be as incorrect as to say that he married because his social circle approved of the match (Tolstoy 26). These all made the accepted lies bigger and bigger. The realization about lies came to Ivan Ilych when he got sick. The fist realization accrued to him in a visit to a doctor. He was accepting that doctor was avoiding his questions and overlook something like he used to do on the court. The doctor put on just the same air towards him as himself put on towards an accused person (Tolstoy 35). When Ilychs condition became worst many more thoughts came to his mind. He had additional time to think and realize that his life was filled with many lies. Every small thing was irritating and inflaming to him. He could find any relief in his relatives. The only pleasant person for him was his butlers young assistant, Gerasim. In the story, Tolstoy represented Gerasim as a person who lived good and clean life. Grasim was in Ilychs side most of the times and Gerasims sleepy, good-natured face made him think that he lived his whole life wrong. He realized that everything in his life was false and there was nothing real to him. It occurred to him tha t . his professional duties and the whole arrangement of his life and of his family, and all his social and official interests, might all have been false (Tolstoy 60). At the end of his life, Ivan Ilych understood that his life was not what he would want it to be. He was feeling sorry for his wife and kids, especially for his son. The novel The Sun Also Rises is told by the main character, Jake. In this novel, all the characters are living in the lies. Even though the whole time in the story Jake talks about other people, he describes him and his fillings. Robert Cohn was once middleweight boxing champion of Princeton. He cared nothing for boxing, in fact, he disliked it, but he learned it painfully and thoroughly to counteract the feeling of inferiority and shyness (Hemingway 11). Jake hade some insecurities which he was showing by describing Cohn. Jake is slightly concerned about the violence and fighting happened with Cohn, and it feels that Jake have feelings of inferiority too. Later in the novel, we find that Jake was in a war. Youre not a bad type, she said. Its a shame youre sick. We get on well. Whats the matter with you, anyway? I got hurt in the war, I said. (Hemingway 23). A conversation between Jake and Georgette brings in Jakes injury and how the war has influenced his life but keeps some things uncovered and shaded. The barrier between Jake and Brett gets quite clear at the end of the novel. Oh, Jake, Brett said, we could have had such a damned good time together. Ahead was a mounted policeman in khaki directing traffic. He raised his baton. The car slowed suddenly pressing Brett against me. Yes, I said. Isnt it pretty to think so?' (Hemingway 250). The policeman, cars being slow downed and stopped symbolically represent that their relationship is not going anywhere and they are not going to be together. Furthermore, Jakes somewhat skeptical and unpleasant response demonstrates that he has no impressions about their relationship. It looks as if he respected the circumstance that a relationship between himself and Brett would have been improbable to end otherwise than any of her other unsuccessful relationships.

Hyundai-motor-company-report

Hyundai-motor-company-report PART 1: HYUNDAI MOTOR COMPANY REPORT Business Description Products and Brand: Hyundai Motor Company (hereafter, HMC) formed in 1967, was a part of the South Korean Chaebol the Hyundai Group. In the last four decades, HMC managed to establish itself as a most prominent automaker producing reliable, technically sound and stylish automobiles and commercial vehicles. Headquartered in Seoul, South Korea, HMC opened a new chapter in the history of the Korean automotive industry by exporting its first proprietary model, the Pony, to Ecuador in 1976. In the 1980s, HMC exported the Excel to the U.S. In 1991, HMC achieved technological independence by developing the first propriety engines and transmissions. Currently HMC has 78,539 employees around the world working in eight manufacturing plants, 12 RD centers, 5,300 dealerships and sales companies, and CKD plants. As of 2010, HMC established as a global automaker that produces more than three million high-quality passenger and commercial vehicles for sale in 190 countries each year. By enhancing Brand image through high quality products and unique marketing initiatives, once again, HMC is the first and the only Korean automaker to be listed in the Top 100 Global Brands in 2010 by Business Week and Inter-brand since it first entered the Top 100 Global Brands in 2005. Revenue and Profit: In spite of the persistent uncertainties in recent business conditions, HMC achieved some significant milestones in automaker markets in the past few years. In 2009, HMC succeeded in selling 2.4 million vehicles overseas, a meaningful accomplishment considering the global economic crisis. In particular, Elantra, Genesis, Genesis Coupe, Santa Fe, and Veracruz were recognized as the best sales and safest cars in their categories by leading agencies and the media in the US, also, HMC achieved cumulative export sales of 1 million cars in Africa. HMC pledges continuous growth by maximizing brand value in developed markets and expanding its sales capacity in emerging markets. In 2009, HMC posted 31,859 billion KRW in sales. Operating profits increased by 19% to 2,235 billion KRW. The operating profit margin increased by 1.19% to 7.02%. Net profit surged by 104.5% to 2,962 billion KRW and HMCs total assets increased by 12% to 22,029 billion KRW. Despite increased sales and profits, tax payments to the central and regional government decreased due to corporate tax cuts and increased tax exemptions associated with increased RD investments. Financial Performance 2007 2008 2009 Sales (in billion KRW) 30,620 32,190 31,859 Operating Profit (in billion KRW) 1,946 1,877 2,235 Net Profit (in billion KRW) 1,682 1,448 2,962 Operating Profit Margin (%) 6.36 5.83 7.02 ROE (%) 4.91 7.65 14.21 EBITDA (in billion KRW)* 3,111 3,197 3,649 Total Assets (in billion KRW) 18,203 19,652 22,029 (Source: 2010 Sustainability Report, Based HMC operation result only, * EBITDA =EBIDTA : Earnings before interest, taxes, depreciation and amortization) In 2009, HMC jumped to third on the list of Fortune Korea Top 20 Korean companies and generated 91.46 trillion won in revenue, up 14.7 percent from the year 2008 and 2.97 trillion won in net profit, up 246.7 percent (Source: www. koreatimes.co.kr). In 2010, HMC announced global sales of 3,612,487 units (domestic plants: 1,730,682, overseas plants: 1,881,805). Sales revenue rose 15.4 percent to 36.8 trillion won from a year earlier as the company sold more cars and improved its product mix, while operating profit also rose 44.4% to 3.2 trillion won. Net profit increased 77.8 percent to 5.3 trillion won. Hyundai aims to increase sales and enhance brand image in 2011 by introducing new models specifically designed for local customers. In the next decade, HMC will continue in its endeavor to become a leading global automaker company through driving growth the development of world-class eco-friendly vehicles. HMC is striving to develop environmentally friendly vehicles including hybrid electric vehicles; fuel cell electric vehicle and pursuing two-prolonged Blue Drive initiatives which focus on fuel efficiency and the development of alternative fuel vehicles as a fundamental solution for climate change energy security. In the future, HMC focus on vehicles that run on various bio fuels. For the U.S. and Brazil markets, HMC develops flex-fuel vehicles that run on a mixture of ethanol and gasoline. In Europe, where diesel cars are sold in great proportion, the EU has a set of technical standards for diesel fuels with biodiesel content made of palm, rapeseed, soybean and other plant resources, and all HMCs models are capable of running on diesel fuel mixed with biodiesel. Remarkable success since 2007: In 2007, HMC received National Environmental Management Awards Presidents Prize and sales in US exceed 5 million units; its products i30 selected as Car of the Year in Australia; Accent (Verna) selected as Best Car of the Year by the Indian automobile magazine Overdrive; Azera (Grandeur) ranks first in J.D. Power and Associates consumer satisfaction survey. In 2008, HMC received Global Green Management Excellence Award, Global Reporting Initiative Award; it ranked first in National Customer Service Index (NCSI) for eighth year in a row, Avante (Elantra) exceeds 5 million units in accumulated sales; In 2009, HMC was selected as Best Company in terms of customer satisfaction in the automaker category by a consumer research group in China; it ranked Top 60 in Global Brand Value by Business Week and selected as Best Marketer of the Year in the US; Its product i30 and Grand Starex awarded as Best Cars in Australia for the second consecutive year; TAU engine selected as winner of US Wards AutoWorld 2009 10 Best Engines for the second consecutive year; received Presidential Prize at the 2009 Korea New Technologies Award. In 2010, HMC placed in the Top 100 Global Brands in 2010 based on a joint study conducted by Business Week and Interbrand and was named Carmaker of the Year by AM, UKs leading auto trade magazine, in the AM Awards 2010. The TAU 4.6 engine was selected as a winner of the 2010 10 Best Engines of the US automotive media Wards AutoWorld for the second consecutive year. Corporate Responsibility Corporate Social Responsibility (CSR) was the key issue in company society relations. CSR has taken a core position of Hyundai Motor included three areas: trust-based management, environmental management, and social contribution. For trust-based management, HMC focused on labor relations enhancement, mutually beneficial cooperation with suppliers, ethics management and transparent management. As for environmental management, HMC proactively responded to global trends and environment regulations. For social contribution, HMC enlarged its capacity and obtained expertise to effectively carry out global social contribution projects and participated in volunteering programs, contributed to development of local communities. In 2007, HMC established the Hyundai Motor Global CSR Network with primary production and sales subsidiaries around the world and also laid foundations by promoting global CSR activities and by developing and opening the Global CSR Web site for information exchange. Challenge of sustainability: Sustainable development satisfies the needs of the present generation without compromising the chance for future generations to satisfy theirs Brudtland Report (1987). Enhancement of stakeholder value through achieving economic profits, environmental soundness, and the fulfillment of social responsibilities in corporate activities with a long-term perspective is the goal of sustainable management. To social and political sustainability, HMC has increase value to stakeholders through engagement and collaboration. To economic sustainability, HMC has responded to fast-changing demands of global customers by fully utilizing strategically placed production and RD facilities and fulfilled fundamental responsibility as a corporation by sharing economic value with various stakeholders including shareholders, investors, employees and suppliers. To environmental sustainability, HMC has tackled the twin challenges of climate change and energy security by developing green technology. HMC develops environmentally-friendly vehicles and the establishment of low carbon value chains to achieving reductions in greenhouse gas emissions. In addition, HMC has establish ed a comprehensive hazardous materials management system and making effort to minimize impact on air quality. Climate change: Climate change is the most important issue to be tackled among five core Environmental Management Areas including Recycling and reuse, Air pollution, Hazardous materials, Environment Management System, Climate change. Since increased consumers preferences for low carbon products, therefore, HMC has invested a large amount of resources into the vehicle energy efficiency improvement technologies. HMC has established and implemented a comprehensive environmental strategy throughout the entire lifecycle of products. Its Blue Drive is a strategy that focuses on fuel efficiency improvement of vehicles power by internal combustion engine and the supply of zero emission vehicles in the future. Facing to multiplied challenges of climate change, HMC has striving to develop vehicle that run on various bio-fuels and hybrid electric vehicles, fuel cell electric vehicle, environmentally -friendly vehicles and the establishment of low carbon value chains to achieve reduction in green house gas emis sion. As a first achievement, HMC is the worlds first LPG Hybrid vehicle using proprietary technologies in July 2009 and release in the North American market and the domestic market in 2010. Engages with external stakeholders: HMC conducts business in an open transparent manner to earn and maintain the trust of all relevant stakeholders including shareholders and investors, customers, suppliers, government and communities. HMC have been sharing relevant information with all stakeholders via its sustainability report since 2003. HMC also tries to promote fair trade, mutually beneficial transaction with business its partners. With customers, HMC has been operating a customer service center that handles customer complaints and inquiries for improving customer satisfaction, reflect customer opinions about product and service by means of including regularly scheduled customer satisfaction surveys, customer services hotlines. The success of a surprisingly bold campaign with a new assurance program, which guaranteed customers to be able to return newly bought cars with no credit damage in the case they lose their income amid the still prevailing financial crisis. For suppliers, HMC created the Mutually Beneficial Cooperation Fund and a number of win-win supplier support programs designed to ensure shared growth with suppliers. In 2008, HMC signed a fair trade agreement with approximately 2,400 suppliers to further increase fairness and transparency collaboration with parts suppliers its essential in achieving high product quality in automobiles. HMC has made a sustainable effort to maximize shareholders and investors value through the increasing value of HMC by cash dividends most important means of sharing company profits. In 2009, HMC declared cash dividends of 1,150 billion KRW per each common share. HMC also paid taxes to central regional government, local community and social distribution expense and launched tailored social contribution activities, organized an active employee volunteer service program which serves as the driving force for Moving the world together social contribution campaign. In 2009, 25,851domestic employees participated in volunteer community service. In conclusion, HMC is more likely to achieve success in the long term by taking responsibility for the economic, social, ethical and environmental impact of its activities. Crisis Management In 2007, the antitrust agency of Korea fined HMC an amount of $ 25 million for violations in businesses. At the same time, Hyundai chairman Chung Mong-koo came before the court for corrupting from funds $ 96 million and damage more than $ 224 million from 2000 to 2006 to bribe officials for Hyundai facilitate urban expansion in southern of Seoul. This incident influenced a lot to the company, especially in long-term strategy, reputation and revenue. The global automotive markets which expanded rapidly over the past five years from 2002 to 2007 had sharply declines from the fall of 2008 in consequence of the financial crisis. Under extremely severe conditions, automakers run a race for survival in the global market. To respond to the crisis, HMC and other automotive manufacturers must solve liquidity problems urgently and reduction in production cost. And they also have implemented creative marketing strategies to entice reluctant consumers. The global financial downturn in 2008-9 affected European and Asian automotive manufacturers. The automotive industry was weakened by a substantial increase in the prices of automotive fuels linked to the 2003-2008 energy crisis which discouraged purchases of sport utility vehicles (SUVs) and pickup trucks which have low fuel economy. With fewer fuel-efficient models to offer to consumers, sales began to slide. By 2008, the situation had turned critical as the credit crunch placed pressure on the prices of raw materials. The result of the 2008-9 international financial crisis impact almost economic sectors and left a number of banks and other financial institution in severe difficulties, forcing some to collapse. As a result, inter-bank, corporate and personal lending was drastically reduces, share price fell, and all the companies found themselves in financial difficulty. The world economic downturn led to falling sale and profit, exchange rate and share prices and a shortage of credit finance for business and consumers, unemployment and social hardship. As a result, automotive industry is one of the first industries to suffer from the 2008-9 world recession. Clearly, consumers incomes were falling, business were cutting down on their purchases, credit was in short supply, thus consumers exercised caution and either bought a used car instead a new one. It is not therefore surprising that there was a significant fall in the demand for new cars. In some country, Government responded to the situation by offering financial incentives to persuade consumers to buy new cars. So HMC focused on making effort to make economizing fuel vehicles with minimize cost to respect customers need and have implemented creative marketing strategies to entice reluctant consumers as most experienced double-digit percentage declines in sales. Although the worlds automotive market remains sluggish, and some of the worlds largest carmakers have been sorely tested on how to survive, HMC has weathered the global crisis relatively well. In the midst of the global crisis, Hyundai planned a standalone strategy, because their product line up is not expected to synergistic effects through MA. Despite difficult market conditions, in 2010, HMC succeeded in increasing its sales and strengthening its internal capacity. Strategy over the past few years HMC developed five mid-and long-term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, HMC selected environmental management as to meet the needs of markets and to fulfill stakeholder expectations and the society. HMC also intends to promote sustainability development and preservation of the environment. Blue Drive is HMCs low carbon green technology strategy designed to reduce CO2 emissions by boosting fuel efficiency. Blue Drive also stands for HMCs technology development strategy focus on improving fuel efficiency of internal combustion engine-based cars, and with an ultimate goal of developing vehicles with zero CO2 emissions. HMC has focus on three technology areas for improving energy efficiency of the power-train energy efficiency improvement, minimizing energy loss, and creating renewable energy in order to lower CO2 emissions from vehicles. In Europe, HMC succeeded in low CO2 emissions products including the Blue Drive variant of the i30 diesel model, Blue Drive variants, the i10, the i20, the i30, and the Tucson ix blue. In the US, HMC is the most fuel efficient brand with an average combined (passenger vehicle-light truck) fuel efficiency. In the domestic market, a great number of vehicle models including the Click(Getz), the Verna(Accent), the i30, the Avante (Elantra), t he Tucson(Diesel model), and the Santa Fe(diesel model) earned a first class energy efficiency. HMC has expanded its vehicle lineup by including more luxury sedans and eco-friendly cars in order to keep up its strong performance in the U.S. market. HMC sold more than 500,000 vehicles in the USA in 2010 and it is the highest number of cars it has ever sold in a single year since tapping into the U.S. market in 1986. HMC have been aggressively pushing into China as the country has become the worlds largest automobile market. As its first achievement, HMC launched the worlds first LPG-Hybrid vehicles, the Elantra LPi Hybrid, which is developed using proprietary technologies in 2009 and released the Sonata Hybrid in the North American market in 2010 and in the domestic market in 2011. HMCs high product quality innovation was proven in engine technology-the heart of an automobile. Its technical capabilities and the development of high fuel efficiency-related technologies become a true global environmental leader. Under the philosophy of putting quality first, over 5% of its revenues are invested into RD to secure world-leading quality, marketability and technology. HMC has already taken environmentally-friendly investments and research that have resulted in a range of innovative breakthroughs from fuel-saving technology to new materials and responsible treatment of end-of-life vehicles. By adding blast furnaces to its operations, HMC was able to complete what it calls resource circulating business structure that goes from molten iron to automobiles, and from scrap back to unprocessed steel. Since its first concept model Blue Will in 2009 with light-weight bodies made of carbon-fiber, a panoramic sunroof with solar cells minimizing power loss, HMC will launch plug-in hybrid (PHEV) and electric vehicle (NEV) are optimized for in-city use, especially well-fitted for commutes and short trips. Innovative vehicles that pioneer changed in the auto industry through continuous investment in RD and advanced dealer network programs and highly recognized for its sharp sales increase, first-rate dealership programs, and growth in brand awareness. HMC beat other candidates including Ford, Jaguar, and Landrover to be selected as the winner of the coveted title. Vision, Mission, Goals Hyundai Motor Company has grown rapidly to become one of the largest automobile companies with global top five production capability and superior quality, reaching a tipping point the qualitative approach, bringing bigger ideas and relevant solutions to its customers. At this opportunity to move ahead, HMC have developed a new brand slogan that encapsulates the willingness to take the next big step up. Led by new slogan and the thinking behind, HMC will become a company that keep challenging ourselves to open up new possibilities for people and the planet. HMC established a long-term vision of Innovation Humanity and selected five core strategies directions including a global orientation, respect for human values, customer satisfaction, technology innovation and cultural creation. HMC desires to create an automobile culture of putting customer first via developing human-centered and environment-friendly technological innovation. HMC vision is to secure world-best innovations and raise its profile as a premium automaker. Its quest also includes making this world a better place for all by popularizing next generation eco-friendly technologies and creating a new auto-culture through people-centered technologies that move customers hearts. HMC goal is to become a respected global company that contributed the creation of an automobile consumer culture that respects customers need and innovation in environmental technology that minimize the environmental impact of automobile. HMCs success, watched closely worldwide, is a result of continuous and aggressive innovations that have been implemented on behalf of our customers. HMC considers its most important mission to bring the enjoyment of elegance and confidence to its customers, rather than just selling products. Hyundai strives to bring its customers luxury and style. Therefore, Hyundai will continue to stabilize its global management by establishing an effective cooperation system among production bases around the world. HMCs management goal is customer-oriented management and continuous execution of global management. Motivation employees HMC has human resource management policy with fairness and reasonableness as the guiding principle, ensuring protection of human right and maximizing employees satisfaction at the work place. HMC does not discriminate against its employees or job applicant on the basis of race, age, religion, sea, nationality, physical characteristic or any other facture for all personal decisions including recruitment, placement, evaluation, compensation, training, rank or promotion. HMC respect the Universal Declaration of Human Rights and fully comply with related laws and international labor practice norm including the UN Global Compact principles and ILO guidelines. HMC provide fair compensation for all work at our business sites according to the work guidelines, compensation policy and relevant laws. Also, HMC have created an ethics charter that calls for respect of the right of all workers. HMC focus in increasing health service for workers in the older age group, implementation of policies to recruit and support female employees and provision of more employment opportunity to non-Korean nationals and people with disability improve working conditions for female workers, HMC offer benefits including monthly days off and 90 day maternity leave. Some operation sites offer childcare centers for working mother as well. HMC ensures employees safety pre-assessment, accident prevention activities, increased investment in safety-related facilities and safety training. Therefore, HMC pursue a long-term relationship that is mutually beneficial to both employees and management. Desirability as an employee I would like to work for HMC because HMC is a leading global automaker with competitive edge in product quality, innovation, appealing to the ever-growing emerging markets, as well as the rapidly changing global market. Moreover, it contributes to society, as part of our global corporate responsibility, as well as to secure leadership for future growth through environmental management, forging the way for green growth and the development of world-class eco-friendly vehicles. Actually HMC is an ideal work place, safe and healthy working environment because of its human resource management policy with fairness and reasonableness to ensure human right protection and maximizing employees satisfaction. HMC regards employees as important assets for corporate growth so it has established the HMC ethics charter, the employee code of conduct, and the Guideline on Ethical Business Practices to help employees make the correct decision in the business conduct. It endeavors to provide all employe es with environment training program. HMC is stepping up efforts to ensure fairness in HR decisions, to introduce a rational compensation system, to collaborate with the UN Global Compact for human rights protection, talent development, welfare improvement, and health and safety enhancement. References: Main sources: Hyundai Motor Company. Available from [Accessed 4th March 2011] The road to Sustainability-Hyundai. Available from [Accessed 8th March 2011] The road to sustainability Hyundai. Available from [Accessed 8th March 2011] Global Crisis Enables Hyundai to Grow Bigger, 04-21-2010Â  19:37, Available from [Accessed 9th March 2011] Hyundai Motor joins top 3, in Fortune Korea 500; 10-24-2010Â  18:54. Available from [Accessed 9th March 2011] PART 2: Critically discuss the contention that Leaders are born not made Leadership is the process of influencing people towards achievement of organization goals (Naylor J. (2004) 2nd ed. Management, Harlow. Prentice-Hall) Are Leaders born not made? The answer is both. In todays world, many believe that it is possible to send employees to a series of leadership training classes and make them a leader. In fact, they may promote into a position of leadership, but they lack any of the qualities of a true leader. In short, leaders have something within that the others dont have. It is an intangible characteristic that cant be explained but can be recognized. This is due to certain in-born talent that can never be cultivated via training (e.g. charismatic, verbal approach to persuasion, ability to influence through persuasion). Most of these qualities essential to being a leader can be linked directly to ingrown personality traits, the ability to have a vision and intuition, the natural intelligence factor, the enjoyment of obsessing with self improvement, mastering the natural talents they were born with. These are all aspects of personality and are extremely difficult to learn. It is true that people can be trained through leadership programs; however these trained people will be often pale in comparison with those who have in-born characteristics. Perhaps it varies from person to person. It is really not easy to determine what part of leader abilities is acquired and what part is inborn or natural. Not every leader is born and not every person can be groomed to be a leader. It is not just the amount of training an individual receives that creates a leader; rather it is the in-born abilities an individual possesses and the willingness to learn (e.g. ability to adapt). The training just accelerates the development of the natural talents. True, those born with leadership abilities have distinct traits that separate those from the rest, sometimes even from childhood, but others who are keen enough and intelligent enough can be trained to become good leaders. What if Im not a born leader? Not being born with the skills to lead doesnt mean you dont have chance to become a leader. There are plenty of positions that require leadership skills that also allow to being underdeveloped. Those with ingrained leadership qualities dont get to rest on their talents. Like any skill, if you continually work on improvement and the pursuit of perfection, you will soon find yourself goal. You can only harness your potential by continually striving to improve. With the appropriate demonstrated levels of willingness and ability, a person with potential can be molded into a leader through training. Those continue to learn and develop whatever skills they possess; training or practice will give the character, vision or presence to be a great leader. But the environment will determine whether potential leaders can develop their talents. All of us are born with one trait in common potential. There is much potential of course, but the key in dealing with potenti al is the stimulus and environment that brings it out. So it is seen that leadership characteristics are most likely inherent and can be developed in the right environment. References: Leaders Are Born Not Made. Available from [Accessed 4th Feb 2011] Leaders Are Born Not Made. Available from [Accessed 4th Feb 2011] Leadership. Available from . [Accessed 4th Feb 2011] Leaders Are Born Not Made. Available from [Accessed 4th Feb 2011] PART 3: Critically discuss the following statement: The best way to ensure constant innovation is to hire young, newly-graduated candidates with an interest in innovation and set them up in a think-tank, separate from the main organization so they can develop new ideas unimpeded by the existing business. If you were an employer, what kind of people would you want to hire? Well, the perfect candidate that meet every aspect of the job description of course. Employers know, People who have years of experience may either require a salary too high, may not have knowledge of the newest technologies whereas recent graduates dont have important years of experience, professional knowledge, or highly developed skills but employers realize that if they hire the most qualified and suitable talent from outstanding universities and continue to educate and mold recent college graduates to fits their needs, they will provide enough quality clay to work with to create that perfect mold. Knowledge is the prerequisite for innovation and new technology distributes knowledge. Todays young employees have grown up with the latest technology and they often have a quicker grasp of the newest technical knowledge than older candidates. Many people have a bias that young people are better at innovation, coming out of school fully prepared, multi-skilled, capable of creative thought, much new ideas. The harsh reality is that in the technology world, companies prefer to hire young, inexperienced engineers because hiring fresh graduate with no skills takes less money and they will rapidly learn the latest coding methods and techniques. Â  As well, the older candidates likely have family and need to leave by 6 pm, whereas the young can pull all-nighters. In addition, companies nowadays are increasingly working on an international level in financial jobs and careers in telecommunications, so newly-graduated that study abroad will often have a desired global perspective. Their multi-cultural learning and experience, being bilingual is valued in many fields, especially in existing business innovation. However, the statement that the best way to ensure constant innovation is to hire young, newly-graduated candidates with an interest in innovation so they can develop new ideas unimpeded by the existing business is not really true in individual case. Almost leaders and managers often respect and listen to elders ideas in the company because they know well about organization structure, business strategy, mission, related stakeholders as customers, partners and they can take full advantage of their experience, knowledge by contributing practical ideas to constant innovation in products, processe

And Then There Were None :: And Then There Were None

And Then There Were None I recently read a mystery book by the name of "And Then There Were None" by Agatha Christie. I read this book because I have read other books by Agatha Christie that were pretty well written. Ten people are invited to an island, called "Indian Island", by letters that were signed by people they had met before. When they got to the island, they found out that their host, U.N.Owen, had not arrived yet. At dinner, they heard a voice, accusing each of them of a murder, which they were all guilty of. After one of them is killed, according to the first verse of a poem that is framed above each of their beds called "Ten Little Indians", they figure out that the murderer is one of them! As more people are killed off, one by one, the group narrows the suspect list down, until only one is left alive but she figured that she would never get off the islan anyway, and she hung herself from the ceiling by putting a noose around her neck and kicking the chair away on which she was standing, but she was not the killer. One of the mysteries to this book was, of course, who killed all of the innocent people. Another mystery was that every time another person was killed a little indian figure would disappear from the edges of a serving plate. One more mystery was that every murder followed, in order, the famous poem "Ten Little Indians", which reads: Ten little Indian boys went out to dine; One chocked his self and then there were nine. Nine Indian boys sat up very late; One overslept himself then there were eight. Eight Indian boys traveling in Devon; One said he'd stay there then there were seven. Seven Indian boys chopping up sticks; One chopped himself in halves then there were six. Six Indian boys playing with a hive; A bumble-bee stung one then there were five. Five Indian boys going in for law; One got in Chancery then there were four. Four Indian boys going out to sea; A red herring swallowed one then there were three. Three Indian boys walking in the zoo;

Life and works of John Steinnbeck Essay example -- biographies bio bio

John Steinbeck was probably the best author of all time. He was the winner of a Nobel Prize, and along with many other accomplishments, Steinbeck wrote twenty-five books, including sixteen novels, six non-fiction books and several collections of short stories during his lifetime. Seventeen of his works, including The Grapes of Wrath, Cannery Row, The Pearl, and East of Eden, went on to become Hollywood films, some appeared multiple times, as remakes. Steinbeck also had some success as a Hollywood writer, receiving an Academy Award nomination for Best Story in 1944 for Alfred Hitchcock's Lifeboat. Many of his life experiences are shown through his novels. Someone can tell, by reading one of Steinbeck’s novels that he had been through a lot, throughout his life. Also, Steinbeck worked hard to accomplish everything that he did, during his lifetime. Nothing came easy for him, and had to earn everything on his own, and this helped him in his works. He also had the ability to write about real people and real experiences. John Steinbeck got his inspiration from his life experiences such as people he knew, and places he had spent time at. Many of Steinbeck's views of the world are shown through his novels. Some of Steinbeck’s most influential works are included in this paper and are summarized, to show how many Americans living in poverty today can relate to some of Steinbeck’s works which are also set during a recession era. Growing up in Salinas Valley, Steinbeck had the chance to spend a lot of time outdoors. His uncle used to take him on fishing trips, and spent time visiting his mother’s grand-fathers' farm near King City, it gave him a large respect for nature. Later on he became a caretaker on a large piece of land at Lake Tahoe, ... ...life experiences, events, and people which makes it easier for the reader to connect if they too had the same experiences first-hand. Although John Steinbeck has been gone for awhile, his legacy continues to thrive on Americans today. Steinbeck’s influence not only flourishes across the United States but has also been all around the world. His influnces have also attracted the attention of film production studios in which the have created movies based upon stories from Steinbeck. His legacy is also continued through high school reading, a study by the Center for the Learning and Teaching of Literature in the United States found that Of Mice and Men was one of the ten most often read books in public high and independent schools. Steinbeck has been honored in many ways having, places dedicated to him and having his name inducted into the California Hall of Fame.

Advertising for the Uk Alcoholic Beverages Sector Essay

e Center I’m Researching†¦ Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty About Company Legal Site Map Contact Us Advertise  ©2017 HOME > ESSAYS > ADVERTISING FOR THE UK†¦ Advertising for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title: Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising? Introduction In responses to a mass of alcoholic advertisement appears to catering to adults and youth, governments have paid more attention on this, for example, the Government has pledged to introduce a ‘comprehensive alcohol harm-reduction strategy’ in 2004, which is likely to place restrictions on drinking advertisement which encourage binge drinking among youth. See more: Ethnic groups and racism essay Does all restrictions or guidelines published by governments like this that playing a part in controlling advertising? This essay will mainly concentrate on why such alcoholic advertisements should be restricted; and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough patch at work, or just enjoy a night out at pub and so on. Mintel’s exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing wrong with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not only the economy but also the psychology like experiencing a disappointed love affair. In addition, alcoholic advertisement is found to be fancy and attractive for young people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for preventing cardiovascular disease(Locke, 2011). But how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other diseases, like chronic gastritis, alcoholism. Moreover,statistics show that â€Å"alcohol-related admissions to hospital in England have topped 1m in a year for the first time†. In other areas, up to 70% cases sent to the hospital were related to alcohol, and violence, accident and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, â€Å"prescriptions for treating alcohol abuse have also risen†(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel? Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence people’s attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have set far stricter guidelines and regulations, in spite of this, the following table will disclose another side. Figure1: main alcoholic advertising expenditure on media, 1998-2003* | |? m |Sales ? m | |1998 |219. 7 |28,301 | |1999 |247. 3 |29,808 | |2000 |228. 6 |31,327 | |2001 |210. 2 |32,637 | |2002 |233. 7 |33,942 | |2003* |114. 7 |34,870** | *January to August **estimate Source: Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the cost dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year. According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are hard to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to balance of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated. On one hand, it is necessary for government to set out a series of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to display after 10:00pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day. Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of government’s control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a certain time only with the fixed money, people who are too young should not be permitted into this occasion. Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should develop a new production line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UK’s society, being consumed by both adults and youth, which forms an unbalanced condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becoming more and more important in UK. But obviously, the actual effects that caused by government’s policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness. References Brown, K. (2007) National Alcohol Harm Reduction Strategy [WWW] Institute of Alcohol Studies. Available from: http://www. ias. org. uk/resources/nighttime/policy/nahr. html [Accessed 25/08/12] Clark, T. (2003) Drinks market: UK, 2003. [WWW] Mintel Group Ltd. Available from: http://www. mintel. com/drinksmarket [Accessed 18/08/12] Department of Health&Human Services(2001) Youth and Alcohol. USA: Department of Health&Human Services. Gilmore, I. (2007) Britain’s ‘top doctor’ calls for total ban on alcohol advertising [WWW] Institute of Alcohol Studies. Available from:http://www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html [Accessed 27/08/12] Grube, J. (1971) Main alcoholic advertising expenditure on media [Diagram]. In: Clark, T. (2003). Drinks market: UK. London: Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection [WWW] Heart disease health centre. Available from:http://www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection [Accessed 20/08/12] Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.