Managing Innovation by Cross-Functional Teams Free Essay Example, 2000 words

Today, innovation has become a source of organization competitive advantage. Companies that innovate have created a competitive advantage. Kanter (1995:71) on his work of Mastering Change argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995), such an action will not constitute an adequate response. This is so because success is based on an organization s ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view itself and the needs (Kanter 1995:71). By working in this area, this paper seeks to bridge the knowledge gap and to spur other organizations on how and why innovation takes place in a cross-functional team. Chapter 2: Here I will carry out a literature review on existing research within the area of investigation. ( Innovations and cross-functional team, history, methods, mot ivation, ) I am also going to look at two streams of theories within this area (industry shock theory and the corporate control theory) to enable me to take a stand. We will write a custom essay sample on Managing Innovation by Cross-Functional Teams or any topic specifically for you Only $17.96 $11.86/pageorder now All work to be reviewed will be from per review journals published within the last ten years in business source premiere and science direct. Relevant theories on supply chain management and innovation within this dimension will be analyzed. Chapter 3: In this chapter, I have presented my methods and choices made during the discussion and work process and those connected with the decisions and research process. Chapter 4: In this chapter, I have presented the raw data collected with respect to my sample institutions. That is information relating to innovation and competitive advantage which will be analyzed in the subsequent chapter, chapter five. The chapter opens with a presentation of the institutions and information collected during the survey process.